There are a million things to worry about as a parent. Is my little darling still breathing? Seriously, they’ve been asleep for 10 minutes longer than usual… are they still breathing? I’ll just pop in and quietly get my face as close as possible to their face to check that they’re still breathing. Oh no, now they’re awake! How do I get them to sleep? ...Healthy foot development can pale in comparison.
But think about it, how much time do you spend on your feet in your life?
Bobux spend a lot of time thinking about what makes healthy feet. There’s a lot to it and like anything, the closer you look, the more detail there is.
The original Soft Sole was designed by Bobux back in 1991. It proved a huge hit with parents around the world because it was so different. Made of only soft leather at a time when every shoe company was trying to get kids into hard soled shoes, it was quickly adopted by people that didn’t feel comfortable cramming their kids feet into concrete-esque footwear. As it turned out, this was quite a lot of people. At Bobux we believe in ‘stage, not age’ and Step Ups exemplify this philosophy. Meeting the needs of children learning to walk, cruising, and new to unassisted walking,